# Desert Shine · Facebook creative research

Observed October 14, 2026. These are creative references, not performance evidence. The examples are not all Phoenix businesses. No competitor footage, copy or claims are licensed for reuse.

## Sources inspected

[Meta Ad Library exact-phrase search](https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&is_targeted_country=false&media_type=all&q=%22house%20cleaning%22&search_type=keyword_exact_phrase) · United States · All ads · Active.

- **Care.com**, library ID **1256465029768051**, started July 7, 2026. Inspected the ad details and video. A resident speaks directly to camera in a bedroom with laundry, with visible subtitles; an early later scene shows the service's search interface. Its household context makes the problem recognizable. The surrounding ad uses a local-cleaner discovery CTA. Desert Shine can use concrete home context and readable captions, with original imagery and its own quote flow. Do not transfer Care.com's screening or price claims.
- **Cleaning Plus LLC**, library ID **1294004506185598**, started August 7, 2026. Inspected the ad details and static artwork. Large benefit headline, a person cleaning a window, short service details, branding, and a distinct estimate CTA strip. Useful pattern: show the service and benefit in one glance. Our design should use more breathing room and less text. Do not inherit its schedule, pricing, or free-estimate claims.
- **Maid in Joplin**, library ID **4290780477827939**, started February 26, 2026. Read the ad copy and quote destination in the results. It leads with a local audience and explains time for family and other activities. This supports testing a time-back message for Desert Shine. We did not inspect its complete visual treatment or verify its claims.

[Meta's Reels creative guidance](https://www.facebook.com/business/ads/facebook-instagram-reels-ads) recommends vertical video, appropriate audio, and keeping key messages inside placement safe areas. Check the current Ads Guide before export. Exact placement specifications were not fully accessible through the text browser during this research. No results benchmark from Meta is being applied to Desert Shine.

## Positioning to carry forward

Fictional Phoenix housecleaning client. Regular, deep, and move-out cleaning. Cleaner home, less housework, more space for everyday life. One action: Request a cleaning quote. Use the approved website's final colors, fonts, photography and wording.

## Two proposed video concepts

**A · Make room for your weekend — recommended.** Lead with the everyday benefit, show recognizable home and cleaning details, clarify the three services, then invite a quote. It fits the site's sunny identity and time-back positioning without making a numerical promise.

**B · Choose your home reset.** Begin with a recognizable need, then show regular, deep and move-out cleaning as distinct options. Finish on the same quote action. This is more service-led and is useful if audience feedback asks for more clarity about what the business does.

## Proposed 15-second storyboard for A

| Time | Visual | On-screen message |
| --- | --- | --- |
| 0–2s | Sunlight crossing a beautiful home; immediate confident typography | More sunshine. |
| 2–5s | Licensed cleaning detail footage or purposeful motion from approved imagery | Less housework. |
| 5–9s | Three quick, distinct service scenes; one label at a time | Regular · Deep · Move-out |
| 9–12s | A calm, clean living space; restrained camera motion | A little more room for life. |
| 12–15s | Desert Shine wordmark, clear CTA and site destination | Request a cleaning quote |

This storyboard is a proposal awaiting feedback, not an approved video. Keep text inside current placement safe areas, use readable contrast, and preview the whole film. Use properly licensed audio or keep it silent with complete on-screen meaning. Do not present stock images as actual client work or manufacture before/after evidence. Render a separate feed version when the selected placement needs it.

## Review and delivery

Approve the static design before expanding variants. Approve the video concept before rendering, then revise the actual video until approved. Collect the final media, captions, links and exact Zernio profile/account IDs in one versioned review bundle. Zernio handoff defaults to social drafts; it does not create a paid Meta campaign. No assets have been sent by this research process.

[Zernio create-post documentation](https://docs.zernio.com/posts/create-post) · [Media uploads](https://docs.zernio.com/guides/media-uploads).