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Day Zero · Session 03 · Dates TBD

First Deploy

A marketing site, built and deployed in one sitting

Ship AIPhoenix, ArizonaPress → to begin

Ship AIFirst Deploy01/18

Everything so far has lived in a chat window. Tonight it gets a URL.

Same business, same files, same voice. A stranger can finally read it.

Ship AIFirst Deploy02/18

Tonight

  1. 01The chat, in your files
  2. 02Setup, together — the slowest fifteen minutes we run
  3. 03Your one-pager becomes the hero
  4. 04Structure: one CTA, proof over adjectives
  5. 05Pages at scale, without the spam
  6. 06An optional article gets a home
  7. 07Deploy — a real URL, tonight
Ship AIFirst Deploy03/18

Where we are

  1. Aug 25 / Aug 26First Threads
  2. Session 02Daily Driver
  3. Session 03First Deploy
  4. Session 04The Night Shift

Four sessions, one business — yours. Every session is free and standalone, each one leaves a folder the next one reads, and catching up late is explicitly allowed.

Ship AIFirst Deploy04/18

Act one

The chat, in your files

Claude Code and Codex bring an assistant into your project. The difference is that they can open your files, run the build, and read the error themselves.

Ship AIFirst Deploy05/18

The jump

The chat window

  • You paste the code in
  • You paste the answer back
  • It can't see the other forty files
  • Every session starts blank
  • You are the copy-paste layer

The agent in your repo

  • It reads the project itself
  • It writes the file
  • It runs the build and sees the error
  • It can reread the project context
  • You review and decide

It's a terminal, which is the part that puts people off. Nothing tonight needs you to memorise a single command.

Ship AIFirst Deploy06/18

Setup, together

~/

npm i -g @anthropic-ai/claude-code && claude

node v22 — oklogged inready in ~/day-zero

The slowest fifteen minutes in the program, and we spend them as a room: Node, an account, an agent that starts, the template cloned. Nobody moves on while the person next to them is still installing.

Instructions went out in Discord before tonight, and this session needs a paid plan or an API key — said plainly rather than discovered halfway through. If you did the setup at home, this is your coffee break.

Ship AIFirst Deploy07/18

Try the reusable skill

Run one useful example.

Use the prepared task and inspect the draft against the source facts.

Checking exercise availability…Made-to-order furniture · fictional classroom example

02 Start with a prepared example

Apply the organize the website pages guide to the supplied classroom example. Produce the most useful draft, plan or review for this task in under 180 words. Use only supplied facts; identify missing evidence.

Read the instructions ↗
This uses an actual reusable skill. Authored by Ship AI. The result is a draft for you to review.
Your example output
Your output will appear here when you run the example.

    Choose a task, then run the example.

    Ship AIFirst Deploy08/18

    Act two

    The site

    Every section has a job. Anything without one gets cut, however nice it looks — and the hero tests the audience note you bring or write tonight.

    Ship AIFirst Deploy09/18

    Top to bottom

    1. HeroWhat it is, who it's for, one thing to do next. Your one-pager, unchanged if it was any good.
    2. ProofImmediately after. A number, the product doing the hard case, one sentence a real person said.
    3. How it worksThree steps. If it needs five, the product is explaining itself badly.
    4. The objectionName what they're worried about before they leave to go worry about it.
    5. One primary CTARepeat the main action; keep supporting links visually secondary.

    Test the copy and page together. Ask a stranger to restate the audience, outcome, and next action before deciding which needs work.

    Ship AIFirst Deploy10/18

    Scaffold, then say something

    ~/your-product

    /site-scaffold → /landing-copy → /og-image

    scaffolding app/ …hero ← 03-site/positioning.mdpreview: your-site.vercel.app

    Routing, metadata and sections first, because an empty page you can deploy beats a perfect page you can't. Then the copy, pulled from a one-pager you bring or create tonight: audience, problem, outcome, proof, and next action. Then links that preview properly, which is ten minutes you spend once.

    Proof over adjectives, all the way down. "Blazing fast" is discounted by every stranger who reads it; a number with a method behind it isn't.

    Ship AIFirst Deploy11/18

    Act three

    Pages at scale

    One table of real data and one template becomes a page per row. Done carelessly it's spam. Done once, carefully, it's the cheapest traffic you'll ever build.

    Ship AIFirst Deploy12/18

    One dataset, many pages

    The same rows, refracted into whichever shape someone actually searches for. Your ICP file already says what they're looking for — this is that list, turned into pages that answer one query each.

    • Comparisons
    • Use cases
    • Integrations
    • Locations
    Ship AIFirst Deploy13/18

    The line between scale and spam

    • The doorway testRead one generated page out loud. If it's a keyword with a header on it, that's a doorway page — search engines are explicitly built to bin those.
    • Sample of fiveGenerate five before you generate five hundred. Five is enough to see whether the template has anything to say.
    • Templated where the data is realRows that genuinely differ get a template. Anything that needs judgement gets written by a human, or doesn't get written.

    The test isn't "would this rank". It's "would a person be glad they landed here".

    Ship AIFirst Deploy14/18

    Tonight's run

    ~/your-product

    /content-map → /programmatic-pages → deploy

    18 real queries → 12 pagesgenerating 5 as a sample…deployed — live in 34s

    Work backwards from what your ICP types into a search box, generate five pages from real data, read one of them properly, then push. If you have an article draft, give it a home on the same deploy; otherwise draft one from the session-two calendar.

    Ship AIFirst Deploy15/18

    Your site

    Live

    tonight

    Not staged, not on your laptop. A URL you can paste into a message and watch someone open.

    Ship AIFirst Deploy16/18

    If it ships, it speaks.

    Ship AIFirst Deploy17/18

    Next

    The Night Shift — Session 04, Workuity Biltmore

    The site you just shipped grows a support agent that answers from your own pages, and a workflow that drafts next week's article while you sleep. Same repo, prepared branch, nothing built from scratch.

    shipai.club · Free program sessions

    Session page
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