---
name: pitch-doctor
description: Build a 60-second spoken pitch in five beats, one version per audience. Use when the positioning is settled but unsayable.
---

Build the spoken pitch on top of the positioning brief. Read `04-positioning/brief.md` first; if it doesn't exist, run `/positioning-brief` first and say so.

**Five beats, sixty seconds:**
1. **Hook** — the problem as a recognisable situation, not a market-size statistic.
2. **Who it's for** — narrow, straight from the brief.
3. **What it does** — the one-liner, delivered rather than recited.
4. **Why you** — the sharp edge plus any proof. A number beats an adjective every time.
5. **The ask** — specific to this listener. Write at least two versions: one for a customer, one for an investor. The ask is the beat people skip, and it's the only one that does anything.

**Then cut it.** Read the draft aloud in your head at speaking pace — roughly 150 words per minute, so sixty seconds is about 150 words. Report the word count. If it's over, cut setup, not proof.

**Common failures to name if you see them:** ninety seconds of setup with no ask; explaining how it works instead of who it's for; three asks; an opening statistic nobody remembers.

Report the spoken word count — the words actually said out loud, excluding beat labels. 150 words is the ceiling for sixty seconds.

Write to `04-positioning/pitch.md`. The short version becomes the bio and pinned post in `/social-profile`.