Front Page Kid turns one sideline photo and the final score into a newspaper front page and a trading card for a youth athlete. Parents get a keepsake the same night, built only from real facts and their kid's own words.
Zero to Launch · The business 0:00–0:45
Front Page Kid
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Presented by
Eric Vogt
Zero to Launch · Strategic positioning 0:45–1:45
Why customers choose us
Parents use a scorekeeping app, a photo package, or nothing. A scorekeeping app needs someone to keep score, and it writes the recap for you. A photo package takes days and has no story. Front Page Kid needs one photo and the score, and it gives you a front page and a trading card the same night. It uses only real facts and your kid's own words. Other children are removed from the picture.
Zero to Launch · Ideal customer 1:45–2:45
Who we built this for
A parent of a youth athlete who takes a lot of photos at every game. The photos stay on the phone and never reach anyone. Front Page Kid turns one of them into something worth sharing: a front page and a trading card to send to family, friends and the team. Parents are ready to act right after the game, when it still matters most.
Zero to Launch · Website and design 2:45–5:00
Our website and design choices
Live marketing websitefrontpagekid.com
The first impression.
The main visitor action.
The work you shipped.
The site has one next step: make a sample front page. The hero shows the product work in six seconds, so a parent sees the result before they read. The newspaper look, with square paper, serif type and a real front page, makes the keepsake feel worth keeping. Most parents visit on a phone at the field, so every page was checked at phone width.