Agentic Growth
Automated content, paid marketing, and the CAC ceiling
Two days before the hackathon. Distribution is the half most builders never automate and paid is the half most builders get wrong by spending first and measuring later. We cover both, in that order, with the automation built live, and finish on the arithmetic that governs them.
CEI Gateway — 275 N Gateway Dr, Phoenix, AZ 85034. Two Wednesdays after the Workuity session. Individual event links go live closer to the date; these point at the Ship AI calendars, where every session is listed.
Format: Santos presents and builds live on screen. Bring a laptop and work along if you want to, or just watch — nobody is put on the spot, asked to share, or made to present.
Why this session exists
Content that depends on you remembering to post stops the first busy week. Paid spend without a CAC ceiling is how a working launch still loses money on every customer. Both failures are avoidable and both are cheap to fix before the money is committed rather than after.
What we cover
- 01
Automating the content pipeline
Built on screen: agents that draft from a content map, hold a voice, and queue posts on a schedule. Where the human stays in the loop, and where the loop is theatre.
- 02
Social distribution without a social media manager
One piece of work, repurposed across channels automatically. Cadence that survives a busy month, because the one that doesn't is the one you'll abandon.
- 03
Performance marketing basics
Account structure, creative angles versus creative variations, targeting narrow before broad, and the daily loop for deciding to raise, hold or cut.
- 04
The CAC ceiling
LTV, churn and payback, inverted into the maximum you can pay per customer, worked through with real numbers. This is what makes a channel viable or not — and what weekend spend has to clear.
- 05
Pricing, quickly
The model has to match how customers get value. Better set deliberately now than anxiously on Saturday.
- 06
Weekend logistics
Venue, timings, what to bring, what happens when. Then it's on.
You leave with
A content engine wired up on screen, and the arithmetic behind a paid ceiling you can defend.
If you want to follow along
Nothing required. If you're building along: your site, your content map, the analytics you wired back in August, and any real numbers you have.
What to do afterward
Nothing is required — not to attend, and not to compete in October. But the program compounds if you run the same work on your own product. The suggested output for this session:
06-growth/README.md — afterward, if you want it: your content automation setup, your paid plan, and the CAC ceiling it has to clear.
Everything is open source. The template repo and its skill files are published — take them and run the process yourself, during the program or years from now. Missed this session? It's archived in Discord, and you can pick the work up whenever.
Skill files for this session
These ship in the open-source template repo and do the mechanical half of the work, so the session can be spent on judgement instead of formatting. Free to take and run whether you make it to the room or not.
/social-automation/paid-basics/paid-test/unit-economics/pricing-model
Join the community online
Session recaps and the archive, mentor questions between Wednesdays, and everyone else's work in progress. Free, and where most of the program actually happens.