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FinishedZero to Launch · Six sessions · Phoenix

Zero to Launch: Six Wednesdays that ended in a launch.

Six free go-to-market sessions that ended in the Ship AI AZ GTM Hackathon on October 17–18, where teams shipped live marketing sites. The session materials stay published.

See the resultsJoin the Discord
When it ran
Aug 5 – Oct 14, 2026
Where
Phoenix
Sessions
6
Every session
Free

Every session is at Workuity Biltmore, the venue sponsor.

How it runs

Six sessions, one path.

Sessions run in order, and each one stands on its own. Follow along on a laptop, or just watch the live build.

  1. Aug 5 – Sep 2

    Vision

    The roadmap, then what it looks like when it works — two businesses, real numbers, B2C and B2B.

  2. Sep 16 – Oct 7

    Craft

    Positioning that holds up, and the site that carries it.

  3. Oct 14 – Oct 18

    Launch

    Automated distribution, paid, and the CAC ceiling — then the weekend where it all goes public.

The sessions

What you leave with.

The program has finished. Every session's materials stay published.

  1. 01

    Wed Aug 5, 2026

    Workuity Biltmore

    Vision

    GTM Engineering

    Go-to-market engineering, end to end

    The high-level vision and the map everything else hangs off. Launch → Grow → Optimize, funnel modeling, where revenue actually comes from, and why the engineering-shaped version of go-to-market suits this room.

    You leave withThe full framework, and a clear picture of what a roadmap to October looks like.

    Session details SlidesGuide3 skills

    Recording
  2. 02

    Wed Aug 19, 2026

    Workuity Biltmore

    Vision

    Zero to $3,000

    B2C, with the dashboard open

    Santos walks his own B2C case study as a live demo with the real numbers on screen: $0 to $3,318 in the first 30 days after it shipped with zero paid ad spend, four months of decay after that, and a provided August snapshot of roughly $1,000 daily revenue on about $65 daily ad spend. Revenue is not profit or paid-attributed return. The shipping sequence in order — store prep, ASO, social pages, site, SEO, automated content, friends and family — then the switch to paid, and the parts that didn't work in the same detail as the parts that did.

    You leave withA channel plan with somebody else's receipts to compare yours against.

    Session details SlidesGuide5 skills

    Recording
  3. 03

    Wed Sep 2, 2026

    Workuity Biltmore

    Vision

    Outbound Agents

    B2B, and your first ten customers

    The B2B counterpart. An ICP tight enough to write the email to. Awareness → Interest → Evaluation → Decision → Onboarding → Expansion, and what actually moves a deal between stages. Outbound that gets replies, design partners, pilots, and pricing that survives procurement.

    You leave withA method for building a named account list and writing the first outbound sequence.

    Session details SlidesGuide4 skills

    Recording
  4. 04

    Wed Sep 16, 2026

    Workuity Biltmore

    Craft

    Unfair Advantage

    Value prop, USP, positioning and the pitch

    Why should anyone pick you over the thing they already use? This is the session that answers it. Who exactly it's for, what they use today instead, the value proposition in their language rather than your architecture, the selling points that are genuinely yours versus the ones every competitor also claims. Then it compresses: the one-liner, then a sixty-second pitch ending in a real ask. Written live on screen, cut, said out loud, cut again.

    You leave withA worksheet you can fill in for your own product: value prop, the selling points that are actually yours, positioning, and the pitch that comes out of it.

    Session details SlidesGuide2 skills

    Recording
  5. 05

    Wed Oct 7, 2026

    Workuity Biltmore

    Craft

    Ship the Surface

    A focused marketing site and the workflow behind it

    Build one convincing service website: a clear hero, tangible services, useful proof, answers to objections, and a complete contact journey. Explore a social media agency for housecleaning businesses, then check agent readiness and speed.

    You leave withA complete page composition, a clear service offer, and practical checks for the visitor journey, agent readiness, and speed.

    Session details SlidesGuide10 skills

  6. 06

    Wed Oct 14, 2026

    Workuity Biltmore

    Launch

    Agentic Growth

    Automated content, paid marketing, and the CAC ceiling

    The last session before the weekend. Automating social posting and content creation so distribution runs without you, then performance marketing basics — creative, targeting, the daily loop — anchored to the one number that decides whether paid works at all: the most you can afford to pay for a customer.

    You leave withA content engine wired up on screen, and the arithmetic behind a paid ceiling you can defend.

    Session details SlidesGuide9 skills

    Recording

Open source

Take the materials home.

Slides, follow-along guides and 31 skill files, published free to take and run any time.

All 31 skillsDownload the zip
skills/zero-to-launch31 files
  • 01zero-to-launch-01-gtm-engineering.zip3 skills
  • 02zero-to-launch-02-b2c-ggbucks-case-study.zip5 skills
  • 03zero-to-launch-03-b2b-pipeline-sales.zip4 skills
  • 04zero-to-launch-04-positioning-and-pitch.zip2 skills
  • 05zero-to-launch-05-marketing-site.zip10 skills
  • 06zero-to-launch-06-growth-engineering.zip9 skills
  • Allzero-to-launch.zipDownload

Between sessions, it lives in Discord.

Recaps, archive links, questions and everyone's work in progress.

Join the DiscordThe hackathon weekend

Get the template repo

  • In person, Phoenix
  • Six sessions
  • Materials published free

Harbor at dusk · Phoenix, Arizona