Zero to Launch sessions

Twenty-three visual slides show how to compose a complete service website, using a fictional social media marketing agency for housecleaning businesses. Explore the hero, services, sample creative, testimonials, process, FAQ, booking, contact, and footer with animated walkthroughs. Finish with agent-readiness and speed checks, the October 10 hands-on workshop, October 17–18 hackathon, and our community sponsors. The public resource library includes the local kit and upstream marketing skills for follow-up work.

Workuity Biltmore — 2390 E Camelback Rd, Suite 130, Phoenix, AZ 85016. Workuity is the venue sponsor for every meetup in this series. Event links go live closer to the date; these point at the Ship AI calendars.

Venue sponsor: Workuity. Format: the host builds live on screen. Bring a laptop and work along, or just watch — nobody is put on the spot.

Why this session

A marketing site is the one asset every channel points at. Get it wrong and every visitor you earn leaks out of it. Most builder sites fail the same three ways: the hero describes the technology, the proof is adjectives, and there are five competing CTAs. None of those are fixed by a faster build — they're fixed by judgement, which is what the live session is for.

What we cover

1. 01

   The structure

   Sections, the order they go in, and what the page has to accomplish before it earns a scroll.

2. 02

   Teardowns, live

   Good sites and bad ones, pulled apart on screen. Send yours ahead in Discord if you want it looked at.

3. 03

   Positioning above the fold

   The one-liner from session four becomes the hero. If it doesn't survive contact with the page, the positioning was the problem.

4. 04

   Proof over adjectives, one CTA

   What counts as evidence to a stranger, how little of it you need, and cutting everything that competes with the primary CTA.

5. 05

   Make the service visible

   Content creation, social management, and local campaigns: show the deliverables, responsibilities, and sample work.

6. 06

   The content plan

   Working backwards from what an ICP searches for to the first twenty pages. Generation itself is a skill file, not a lecture.

7. 07

   Value before the call

   Try a short housecleaning content check that gives the visitor a useful first step.

8. 08

   Agent readiness and speed

   Run Is Agentic and PageSpeed Insights on the deployed URL. Use Lighthouse to investigate; fix observed issues and compare reports.

9. 09

   Check the journey

   Open the page on mobile, follow the primary CTA, verify success and failure states, and name the conversion events. Social-profile skills remain optional follow-up resources.

Afterward

Nothing is required. It compounds if you run the same work on your own product. The suggested output:

05-site/ — afterward, if you want it: your deployed URL, a performance snapshot, and your content map.

Everything is open source. The template repo and its skill files are published — take them and run it yourself. Missed the session? It's archived in Discord.

The session kit

Slides, a follow-along guide and skill files. Free to download, room or no room.

Install this session's skills

curl -fsSLO https://www.shipai.club/skills/zero-to-launch-05-marketing-site.zip
unzip -o zero-to-launch-05-marketing-site.zip -d .

What's in the bundle

• /site-structureSKILL.md

  Plan a marketing site: sections, order, and the job each one does. Use before writing any page copy.

• /landing-copySKILL.md

  Write marketing site copy from the positioning brief and apply it to the actual page. Use once the section order exists.

• /site-scaffoldSKILL.md

  Scaffold or extend a Next.js marketing site — routes, metadata, sections. Use when the copy needs somewhere to live.

• /og-imageSKILL.md

  Generate Open Graph images so shared links preview properly. Use once routes exist, before anyone shares one.

• /perf-passSKILL.md

  Measure Core Web Vitals and fix only what moves a number. Use when the site is deployed and feels slow.

• /content-mapSKILL.md

  Work backwards from what the ICP searches to the first twenty pages worth writing. Use before drafting any article.

• /programmatic-pagesSKILL.md

  Design a templated page set that is genuinely useful rather than a doorway. Use when one page shape times real data covers many queries.

• /article-draftSKILL.md

  Draft one article from the content map worth publishing under your own name. Use when the map names an unwritten page.

• /social-auditSKILL.md

  Read every profile a stranger finds when they look you up and find what contradicts your positioning. Use before a launch.

• /social-profileSKILL.md

  Rewrite one social profile from the positioning brief — handle, bio, banner, pinned post, links. Use once per platform.

Every program skill is on the skills page.