← Agentic GrowthArrows or space to advance · F for fullscreen · ⌘P to save as PDFAll sessions

Zero to Launch · Session 06 · Wed Oct 14, 2026

Agentic Growth

Automated content, paid marketing, and the CAC ceiling

Ship AIPhoenix, ArizonaPress → to begin

Ship AIAgentic Growth01/20

Two days from now, this all goes public.

Last session before the weekend. Two failure modes to close out, both cheap to fix now and expensive to fix later.

Ship AIAgentic Growth02/20

The two failures

Content that needs you

  • Posting depends on memory
  • Stops the first busy week
  • Restarts with an apology post
  • Never compounds

Paid without a ceiling

  • Spend first, measure later
  • Every customer loses money
  • The launch "worked"
  • The business didn't
Ship AIAgentic Growth03/20

Tonight

  1. 01Automating the content pipeline
  2. 02Distribution without a social media manager
  3. 03Performance marketing basics
  4. 04The CAC ceiling
  5. 05Pricing, quickly
  6. 06Weekend logistics
Ship AIAgentic Growth04/20

Where we are

  1. Aug 5GTM Engineering
  2. Aug 19Zero to $3,000
  3. Sep 2Outbound Agents
  4. Sep 16Unfair Advantage
  5. Oct 7Ship the Surface
  6. Oct 14Agentic Growth
  7. Oct 16Hackathon

Six Wednesdays, then the weekend. Every session is free and standalone — you don't have to attend all of them to compete in October, and catching up late is explicitly allowed.

Ship AIAgentic Growth05/20

Act one

Distribution that runs without you

Built on screen. The half most builders never automate.

Ship AIAgentic Growth06/20

The content pipeline

runs weekly
  1. 01Content map in, topics out
  2. 02Agent drafts, holding your voice
  3. 03You review — genuinely, or not at all
  4. 04Queued, repurposed per channel

Decide where a human actually stays in the loop. A checkpoint you always rubber-stamp is theatre — remove it or mean it.

Ship AIAgentic Growth07/20

The ambitious cadence is the one you abandon in week three. Halve it.

One piece of work, repurposed across channels automatically, at a rate that survives a bad month.

Ship AIAgentic Growth08/20

Act two

Paid, and its ceiling

Everything about performance marketing is downstream of one number.

Ship AIAgentic Growth09/20

Performance marketing basics

  • Account structureSimple enough that you can tell what's working. Complexity buys nothing at this budget.
  • Angles, not variationsFive ways to say one thing is one test. Five different reasons to care is five tests.
  • Narrow before broadStart where you're confident. Broad-first spends your budget teaching the platform.
  • The daily loopOne look, three options: raise, hold, cut — against a number you set in advance.
Ship AIAgentic Growth10/20

The CAC ceiling

LTV

what a customer is worth

÷ payback

how fast you need it back

= ceiling

the most you can pay

Work it out with your real numbers, not a template's.

Ship AIAgentic Growth11/20

The same channel, two businesses

UnsustainableSustainable
Cost per customer$90$90
First-year value$70$310
Paybacknever4 months
VerdictScaling this loses money fasterScaling this is the job

The channel isn't good or bad. The arithmetic underneath it is.

Ship AIAgentic Growth12/20

If the ceiling is lower than any channel can hit, that's not a marketing problem.

It's pricing or retention. Fix it before Saturday, not after.

Ship AIAgentic Growth13/20

Pricing, quickly

  • Match how value arrivesPer-seat, usage, flat — the model should track the thing that grows when they succeed.
  • Decide it deliberately tonightRather than anxiously on Saturday afternoon with a judge walking over.
  • Defensible in a sentenceIf you can't explain it in one, customers can't understand it either.
Ship AIAgentic Growth14/20

Tonight's runs

~/your-product

/social-automation → /unit-economics → /paid-basics

queue: 7 posts scheduledCAC ceiling: $86wrote 06-growth/README.md

The pipeline, then the arithmetic, then the plan that has to clear it. Add /pricing-model if pricing isn't settled, and /launch-checklist on Friday night.

Ship AIAgentic Growth15/20

Act three

The weekend

Venue, timings, what to bring. Then it's on.

Ship AIAgentic Growth16/20

October 16–18, Workuity Biltmore

  1. Fri 6:00 PMKickoff and Launch Rehearsal. Teams of 1–4.
  2. SaturdayBuild, launch, gather receipts. Mentors in the room.
  3. Sun 12:00 PMSubmissions close.
  4. Sunday PMJudging, then Crowd Favorite voted by the room.

Scoring: shipped 40, receipts 30, growth engine 20, craft 10.

Ship AIAgentic Growth17/20

You've had ten weeks and a roadmap. The only thing left is to launch it.

Ship AIAgentic Growth18/20

Feel the fear and do it anyways.

Ship AIAgentic Growth19/20

Next

Zero to Launch — Oct 16–18, Workuity Biltmore

Doors Friday at 6. Bring the thing that's been sitting at 90%.

shipai.club · Free, always

The program
Ship AIAgentic Growth20/20
01/20