Zero to Launch
Six Wednesdays that end in a launch.
The whole go-to-market curriculum, presented in order, free and open to anyone who turns up. It starts Wednesday August 5, 2026 and runs every other Wednesday until the hackathon in October 16–18, 2026. Each session builds on the last. Santos walks the material and builds live on screen; you're welcome to follow along on your own laptop, and equally welcome to just watch.
How the program runs
Three acts, straight off the GTM deck. Each night is a presentation with a live build — the material walked through, then done on screen for a real product. Nothing is asked of the room: no exercises, no going around, nobody presenting. You can drop into any single session — they stand alone. Anyone can compete in October whether you came to all six or none of them; the sessions just make the launch go better.
The roadmap, then what it looks like when it works — two businesses, real numbers, B2C and B2B.
Positioning that holds up, and the site that carries it.
Automated distribution, paid, and the CAC ceiling — then the weekend where it all goes public.
The materials are open source
Everything we present is published. Generate your own copy of the Zero to Launch template — a folder per session, plus 25 skill files that do the heavy lifting on the go-to-market work. Take it and run the whole process yourself, on your own schedule, during the program or long after it. No attendance, no sign-up, no gate on competing in October.
We keep it deliberately light for most of the program — skill files and whatever stack you already use. The Next.js boilerplate only arrives at session 05, once you know what the site is supposed to say.
The six sessions
- 01Wed Aug 5VisionWorkuity Biltmore
GTM Engineering
Go-to-market engineering, end to end
The high-level vision and the map everything else hangs off. Launch → Grow → Optimize, funnel modeling, where revenue actually comes from, and why the engineering-shaped version of go-to-market suits this room.
You leave with: The full framework, and a clear picture of what a roadmap to October looks like.
Session details - 02Wed Aug 19VisionB2CCEI Gateway
Zero to $3,000
B2C, with the dashboard open
Santos walks his own launch as a live demo with the real numbers on screen: $0 to $3,000 in the first 30 days with zero paid ad spend, then scaling into paid at $100–200/day, profitably. Creative, targeting, what the unit economics had to look like first — and the parts that didn't work, in the same detail as the parts that did.
You leave with: A channel plan with somebody else's receipts to compare yours against.
Session details - 03Wed Sep 2VisionB2BWorkuity Biltmore
Outbound Agents
B2B, and your first ten customers
The B2B counterpart. An ICP tight enough to write the email to. Awareness → Interest → Evaluation → Decision → Onboarding → Expansion, and what actually moves a deal between stages. Outbound that gets replies, design partners, pilots, and pricing that survives procurement.
You leave with: A method for building a named account list and writing the first outbound sequence.
Session details - 04Wed Sep 16CraftCEI Gateway
Unfair Advantage
Value prop, USP, positioning and the pitch
Why should anyone pick you over the thing they already use? This is the session that answers it. Who exactly it's for, what they use today instead, the value proposition in their language rather than your architecture, the selling points that are genuinely yours versus the ones every competitor also claims. Then it compresses: the one-liner, then a sixty-second pitch ending in a real ask. Written live on screen, cut, said out loud, cut again.
You leave with: A worksheet you can fill in for your own product: value prop, the selling points that are actually yours, positioning, and the pitch that comes out of it.
Session details - 05Wed Oct 7CraftWorkuity Biltmore
Ship the Surface
Your site and every page that points at it
Everything a stranger finds when they go looking. Site structure and section order, what separates a great one from a template, the Next.js boilerplate handoff, and a content plan — then an audit of your social pages and a live setup pass on each one. Performance work and content generation ship as skill files you run yourself.
You leave with: The structure of a site that converts, watched being built, plus a repeatable pass for every social page that points at it.
Session details - 06Wed Oct 14LaunchCEI Gateway
Agentic Growth
Automated content, paid marketing, and the CAC ceiling
The last session before the weekend. Automating social posting and content creation so distribution runs without you, then performance marketing basics — creative, targeting, the daily loop — anchored to the one number that decides whether paid works at all: the most you can afford to pay for a customer.
You leave with: A content engine wired up on screen, and the arithmetic behind a paid ceiling you can defend.
Session details
The program lives in Discord between sessions
Session recaps, the archive if you miss one, mentor questions, and everyone else's work in progress. It's where you'll get unstuck at 11pm on a Tuesday.