GTM Engineering
Go-to-market engineering, end to end
Session one is the roadmap. We walk the full GTM engineering framework end to end so that when September's positioning session comes around, or October's site build, you already know what job that piece is doing and what it feeds — and how it lands at a launch on Oct 16. Presentation format: sit and watch, or open a laptop and map your own product as we go.
Workuity Biltmore — 2390 E Camelback Rd, Suite 130, Phoenix, AZ 85016. First Wednesday of the month. Individual event links go live closer to the date; these point at the Ship AI calendars, where every session is listed.
Format: Santos presents and builds live on screen. Bring a laptop and work along if you want to, or just watch — nobody is put on the spot, asked to share, or made to present.
Why this session exists
Most builders pick tactics before they have a model — an ad account before a funnel, a blog before a keyword, a pricing page before unit economics. This session gives you the model first, so the tactics have somewhere to attach.
What we cover
- 01
The three acts
Launch, Grow, Optimize — what each phase is actually for, and the failure mode of skipping straight to the third.
- 02
Funnel modeling
Measuring every stage rather than the last one. Where the numbers come from and which ones lie to you.
- 03
GTM engineering vs marketing
Programmatic SEO, automated attribution and community distribution, versus buying ads and hiring salespeople.
- 04
B2C and B2B, side by side
Nearly every framework splits here. You get both, and the next two sessions go deep on each.
- 05
Program mechanics
The open-source repo, the skill files, and how the hackathon weekend works. Fifteen minutes, then it's out of the way.
You leave with
The full framework, and a clear picture of what a roadmap to October looks like.
If you want to follow along
Nothing. Show up and watch. If you want to follow along, bring a laptop and whatever you're currently building — even if it's an idea in a notes app.
What to do afterward
Nothing is required — not to attend, and not to compete in October. But the program compounds if you run the same work on your own product. The suggested output for this session:
01-roadmap/README.md — if you want somewhere to put it: your funnel sketched out with the stages you can actually measure today, and a roadmap to a launch in October.
Everything is open source. The template repo and its skill files are published — take them and run the process yourself, during the program or years from now. Missed this session? It's archived in Discord, and you can pick the work up whenever.
Skill files for this session
These ship in the open-source template repo and do the mechanical half of the work, so the session can be spent on judgement instead of formatting. Free to take and run whether you make it to the room or not.
/gtm-map/funnel-audit
Working from the GTM deck: gtm.desic.xyz
Join the community online
Session recaps and the archive, mentor questions between Wednesdays, and everyone else's work in progress. Free, and where most of the program actually happens.