Zero to Launch sessions

One business, one dashboard, no redactions. The dedicated B2C presentation: I walk the ggbucks launch as a live demo with the real numbers on screen, then pull out the parts that transfer to a different product — and the parts that don't.

CEI Gateway — 275 N Gateway Dr, Phoenix, AZ 85034. Two Wednesdays after the Workuity session. Individual event links go live closer to the date; these point at the Ship AI calendars.

Format: the host presents and builds live on screen. Bring a laptop and work along if you want to, or just watch — nobody is put on the spot or asked to present.

Why this session exists

Case studies are usually told after the fact by someone with an outcome to sell. This one is told with the analytics open, including the channels that produced nothing and the money that was wasted finding that out. It runs early on purpose — seeing the whole arc once makes every session after it concrete.

What we cover

1. 01

   $0 → $3,000 in 30 days, zero paid

   What the channels actually were, in what order, and how much of it was repeatable versus lucky.

2. 02

   The switch to paid

   What had to be true first. Why spending before the unit economics were clear would have killed it.

3. 03

   Scaling to $100–200/day, profitably

   Creative, targeting, the daily loop, and the numbers watched to decide whether to raise or cut spend.

4. 04

   Community as the compounding half

   Superfans → ambassadors → organic growth, and how it feeds back into the paid side.

5. 05

   What didn't work

   Given the same airtime as what did, because that's the half nobody publishes.

6. 06

   Instrument it before you need it

   The measurement half, folded in: events per funnel stage, verified firing, and an agent that reads your analytics and reports weekly in plain English. Receipts are 30% of the October score, and "we didn't really track that" is the most common way a good launch loses.

7. 07

   The structure, generalized

   The same plan reduced to something you can point at your own product: first channel, test, budget, go/no-go number.

What to do afterward

Nothing is required. The program compounds if you run the same work on your own product; this is the suggested output for the session:

02-b2c/ — afterward, if you want it: your own channel plan (first channel, test, budget, go/no-go number) plus an instrumented funnel and a baseline snapshot.

Everything is open source. The template repo and its skill files are published — take them and run the process yourself. Missed the session? It's archived in Discord.

The session kit

Slides, a follow-along guide and skill files, free and downloadable whether you make it to the room or not.

Install this session's skills

curl -fsSLO https://www.shipai.club/skills/zero-to-launch-02-b2c-ggbucks-case-study.zip
unzip -o zero-to-launch-02-b2c-ggbucks-case-study.zip -d .

What's in the bundle

• /channel-planSKILL.md

  Design one acquisition channel with a test, a budget and a go/no-go number. Use when choosing where to spend the first effort.

• /paid-testSKILL.md

  Decide whether paid is worth trying yet and size the smallest honest test. Use before opening an ad account.

• /community-planSKILL.md

  Design community as an instrumented funnel stage. Use when "start a Discord" is the plan and nobody has said what it's for.

• /analytics-wireSKILL.md

  Instrument a funnel end to end and verify every event really fires. Use when "we didn't really track that" is the honest answer.

• /bi-agentSKILL.md

  Build an agent that reads your analytics on a schedule and reports what moved in plain English. Use once events are verified.

Every skill from the program is on the skills page.