Zero to Launch sessions

One business, one dashboard, no redactions. The dedicated B2C presentation: I walk the ggbucks launch as a live demo with the real numbers on screen, then pull out the parts that transfer to a different product — and the parts that don't.

From the night

Workuity Biltmore — 2390 E Camelback Rd, Suite 130, Phoenix, AZ 85016. Workuity is the venue sponsor for every meetup in this series. Event links go live closer to the date; these point at the Ship AI calendars.

Venue sponsor: Workuity. Format: the host builds live on screen. Bring a laptop and work along, or just watch — nobody is put on the spot.

Why this session

Case studies are usually told after the fact by someone with an outcome to sell. This one is told with the analytics open, including the channels that produced nothing and the money that was wasted finding that out. It runs early on purpose — seeing the whole arc once makes every session after it concrete.

What we cover

1. 01

   $0 → $3,318 in 30 days, zero paid

   Shipped Feb 7. What the channels actually were, in what order, and how much of it was repeatable versus lucky — including the four flat months that followed the first spike.

2. 02

   Store prep, then ASO

   Everything that has to be true before you submit to the App Store and Google Play, then the listing treated as a ranked surface rather than a formality.

3. 03

   Social pages and the site

   Where the audience already is, analysed before anything gets set up. Then the marketing site every channel points at.

4. 04

   Articles, SEO, programmatic SEO

   Written once, ranking for months — plus programmatic pages where the data supports one template across many queries.

5. 05

   Automated content and distribution

   Drafts off competitor coverage, scheduled and distributed on a pipeline rather than posted by hand.

6. 06

   Friends and family

   The ask nearly everyone skips. Specific, small, person by person — where the first installs and reviews actually come from.

7. 07

   The switch to paid

   What had to be true first. Why spending before the unit economics were clear would have killed it.

8. 08

   Scaling paid, profitably

   The first paid dollar wasn't spent until July 14, five months in. Creative, targeting, the daily loop, and the numbers watched to decide whether to raise or cut spend — currently about $65 a day against roughly $1,000 a day of revenue.

9. 09

   Community as the compounding half

   Superfans → ambassadors → organic growth, and how it feeds back into the paid side.

10. 10

    What didn't work

    Given the same airtime as what did, because that's the half nobody publishes.

11. 11

    Instrument it before you need it

    The measurement half, folded in: events per funnel stage, verified firing, and an agent that reads your analytics and reports weekly in plain English. Receipts are 30% of the October score, and "we didn't really track that" is the most common way a good launch loses.

12. 12

    The structure, generalized

    The same plan reduced to something you can point at your own product: first channel, test, budget, go/no-go number.

Afterward

Nothing is required. It compounds if you run the same work on your own product. The suggested output:

02-b2c/ — afterward, if you want it: your own channel plan (first channel, test, budget, go/no-go number) plus an instrumented funnel and a baseline snapshot.

Everything is open source. The template repo and its skill files are published — take them and run it yourself. Missed the session? It's archived in Discord.

The session kit

Slides, a follow-along guide and skill files. Free to download, room or no room.

Install this session's skills

curl -fsSLO https://www.shipai.club/skills/zero-to-launch-02-b2c-ggbucks-case-study.zip
unzip -o zero-to-launch-02-b2c-ggbucks-case-study.zip -d .

What's in the bundle

• /channel-planSKILL.md

  Design one acquisition channel with a test, a budget and a go/no-go number. Use when choosing where to spend the first effort.

• /paid-testSKILL.md

  Decide whether paid is worth trying yet and size the smallest honest test. Use before opening an ad account.

• /community-planSKILL.md

  Design community as an instrumented funnel stage. Use when "start a Discord" is the plan and nobody has said what it's for.

• /analytics-wireSKILL.md

  Instrument a funnel end to end and verify every event really fires. Use when "we didn't really track that" is the honest answer.

• /bi-agentSKILL.md

  Build an agent that reads your analytics on a schedule and reports what moved in plain English. Use once events are verified.

Every program skill is on the skills page.