Zero to Launch sessions

Session one is the roadmap. We walk the full GTM engineering framework end to end so that when September's positioning session comes around, or October's site build, you already know what job that piece is doing and what it feeds — and how it lands at a launch on Oct 16. Presentation format: sit and watch, or open a laptop and map your own product as we go.

From the night

Workuity Biltmore — 2390 E Camelback Rd, Suite 130, Phoenix, AZ 85016. Workuity is the venue sponsor for every meetup in this series. Event links go live closer to the date; these point at the Ship AI calendars.

Venue sponsor: Workuity. Format: the host builds live on screen. Bring a laptop and work along, or just watch — nobody is put on the spot.

Why this session

Most builders pick tactics before they have a model — an ad account before a funnel, a blog before a keyword, a pricing page before unit economics. This session gives you the model first, so the tactics have somewhere to attach.

What we cover

1. 01

   The three acts

   Launch, Grow, Optimize — what each phase is actually for, and the failure mode of skipping straight to the third.

2. 02

   Funnel modeling

   Measuring every stage rather than the last one. Where the numbers come from and which ones lie to you.

3. 03

   GTM engineering vs marketing

   Programmatic SEO, automated attribution and community distribution, versus buying ads and hiring salespeople.

4. 04

   B2C and B2B, side by side

   Nearly every framework splits here. You get both, and the next two sessions go deep on each.

5. 05

   Program mechanics

   The open-source repo, the skill files, and how the hackathon weekend works. Fifteen minutes, then it's out of the way.

Afterward

Nothing is required. It compounds if you run the same work on your own product. The suggested output:

01-roadmap/gtm-map.md — if you want somewhere to put it: your funnel sketched out with the stages you can actually measure today, and a roadmap to a launch in October.

Everything is open source. The template repo and its skill files are published — take them and run it yourself. Missed the session? It's archived in Discord.

The session kit

Slides, a follow-along guide and skill files. Free to download, room or no room.

Install this session's skills

curl -fsSLO https://www.shipai.club/skills/zero-to-launch-01-gtm-engineering.zip
unzip -o zero-to-launch-01-gtm-engineering.zip -d .

What's in the bundle

• /ask-santosSKILL.md

  Find the right skill — Zero to Launch or Day Zero — for what you're actually trying to do. Use when someone describes a go-to-market problem in their own words, asks "where do I start", "what should I run", or doesn't know which skill applies.

• /gtm-mapSKILL.md

  Map a product onto a funnel you can actually measure and call the B2C/B2B fork. Use when the go-to-market plan feels shapeless.

• /funnel-auditSKILL.md

  Find which funnel stage loses the most people in absolute terms. Use when traffic exists but conversion doesn't.

Every program skill is on the skills page.

Working from the GTM deck: gtm.desic.xyz