Ship the Surface — Slides

A marketing site that earns the next click

Make the value obvious.

Build a service website for a social media agency helping housecleaning businesses.

SHIP AI / ZERO TO LAUNCH

Ship AIPractical AI, Built Together.

THE VISITOR’S JOURNEY

01

Understand it.

Who is this for? What do I get?

02

Believe it.

Can I see the work and the evidence?

03

Act on it.

What happens when I book?

A clear promise. Useful proof.
One obvious next step.

Tonight: sharpen the promise → build the page → show the work → ship a tested handoff.

Ship AIShip the Surface01/24

About my company

Meet desic.

Founded by Santos Hernandez. AI consulting and software for fintech and financial services teams.

Have a workflow you want to improve? Explore desic’s services at desic.xyz.

Ship AIShip the Surface02/24

Ship AIShip the Surface03/24

Ship AIShip the Surface04/24

The composition · from first impression to last click

One page. A complete conversation.

A complete agency website: hierarchy, rhythm, evidence, and a clear path to contact.

brightside.example

SOCIAL MEDIA FOR HOUSECLEANING BUSINESSES

A spotless home.
A standout feed.

Content that builds local trust.

Book a discovery call ↗

◈ CLIENT LOGO ✳ CLIENT LOGO ◇ CLIENT LOGO

XX inquiries / XX campaigns / XX partnerships

Great work. Made visible.

✳Content creation

▦Social management

↗Local campaigns

“

A plan that sounds like our business.Client quote + attribution · placeholder

You clean homes. We tell the story.

01 Discover→02 Create→03 Publish

Before we talk.

What does it cost?+

What do I need to provide?+

Give your great work a bigger audience.Book a discovery call ↗

Let’s talk about your business.

Name / businessEmailSend inquiry ↗

THE PAGE, AT A GLANCE

Different sections.
One continuous story.

Hero: Clear tagline, context, and CTA.
Logos, metrics, and quote are placeholders.

Use the composition as a starting point. Adapt the order and content to your visitor’s questions.

Ship AIShip the Surface05/24

The page, section by section · 01 / Hero

Earn the first five seconds.

Show a housecleaning owner that you understand their business—and make the service visible.

BRIGHTSIDE / FICTIONAL SERVICE BUSINESS

brightside.example

brightside /

HomeAboutLet’s talk ↗

FOR HOUSECLEANING BUSINESSES

A spotless home.
A standout feed.

Social media marketing for housecleaning businesses. Turn your everyday work into content that builds local trust and starts booking conversations.

Book a discovery callA first conversation about your area, content, and goals.

THE CONTENT STUDIO / SAMPLE

YOUR CONTENT PLANA week with purpose.

MTWTF

Tips · Transformations · Local stories

Content creation+Social management+Local campaigns

Name the audience directly: social media marketing for housecleaning businesses.

The hero connects a specific audience, a useful outcome, a relevant visual, and one clear next step.

Ship AIShip the Surface06/24

The page, section by section · 02 / Logos & metrics

Give the promise something to stand on.

Relevant clients and attributable results help a cleaning business owner assess your experience.

BRIGHTSIDE / FICTIONAL SERVICE BUSINESS

brightside.example

EXPERIENCE THAT’S RELEVANT TO YOU

Built around local service businesses.

CLIENT LOGOCLIENT LOGOCLIENT LOGOCLIENT LOGO

XX↗

Qualified inquiries

Campaign + period

XX↗

Client partnerships

Source + date

XX↗

Approved campaigns

Definition + period

Evidence needs context.These are layout placeholders. Publish only approved logos and sourced results.

Use client logos with permission. Keep the strip quiet so it supports the hero.

The logos and XX values are placeholders. Use approved evidence with a source, context, and timeframe.

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The page, section by section · 03 / Services

Make your services easy to choose.

Separate content creation, ongoing management, and paid campaigns by what the client actually needs.

BRIGHTSIDE / FICTIONAL SERVICE BUSINESS

brightside.example

THE RIGHT HELP FOR YOUR NEXT STAGE

Your work is great.
Let’s make it visible.

01

Content that earns trust

A monthly plan, branded posts, and short-form video.

Monthly content calendar
Branded posts + short videos

Explore scope & pricing approach ↗

02

A feed that stays active

Scheduling, captions, and community management.

Captions + scheduling
Community response guidelines

Explore scope & pricing approach ↗

03

Campaigns with a clear goal

Local paid social, landing pages, and inquiry tracking.

Local targeting + creative
Inquiry reporting + iteration

Explore scope & pricing approach ↗

Organize by the job: create the content, manage the presence, or run a campaign.

Show deliverables, client inputs, approval steps, and pricing approach before asking someone to book.

Ship AIShip the Surface08/24

The page, section by section · 04 / Sample work

Show the work behind the promise.

Let a housecleaning owner inspect a sample campaign, from a useful post to the next click.

BRIGHTSIDE / FICTIONAL SERVICE BUSINESS

brightside.example

BEFORE

AFTER

Less weekend cleaning.
More weekend living.See available cleans in your area ↗

Concept post · fictional cleaning business

CREATIVE WITH A JOB TO DO

A post is a part
of a bigger plan.

Audience: Busy households in the service area.
Message: Show the work and the everyday benefit.
Next click: View the service and request availability.

Sample work ≠ client results.

Explain the strategy. Add attributable outcomes when you have real campaign evidence.

Show a sample before-and-after post designed for a local housecleaning service.

Label concept work clearly. Real case studies need permission, campaign context, and verified outcomes.

Ship AIShip the Surface09/24

The page, section by section · 05 / Testimonials

Let the client describe the change.

A useful quote explains the experience of working with your team, with a clear source and context.

BRIGHTSIDE / FICTIONAL SERVICE BUSINESS

brightside.example

THE EXPERIENCE OF WORKING TOGETHER

“We stopped wondering what to post. Now we have a plan that actually sounds like our business.”

AB

Client name / business

Owner · housecleaning service

ENGAGEMENT CONTEXTContent planning
+ social management

A good testimonial explains a specific change and the work behind it.

Layout example only.
Not a real client testimonial.

Use the client’s actual words about a specific change, such as simpler content approvals.

This quote is a layout example. Replace it with a real, approved client quote before publishing.

Ship AIShip the Surface10/24

The page, section by section · 06 / Process

Make the work feel manageable.

Show what you need from the cleaning team and what your agency takes care of.

BRIGHTSIDE / FICTIONAL SERVICE BUSINESS

brightside.example

A SIMPLE WAY TO WORK TOGETHER

You clean homes.
We help tell the story.

01

Discover

Your area. Your customers. Your goals.

You share the business context.

02

Create

A calendar and creative to approve.

We plan; you approve photos and posts.

03

Publish & learn

A consistent presence with a clear next step.

We publish and review inquiries together.

Agree on the service area, ideal customer, offer, and inquiry destination.

Make input, approvals, publishing, and reporting clear. A simple process lowers the effort of getting started.

Ship AIShip the Surface11/24

The page, section by section · 07 / FAQ

Answer the reason to hesitate.

Resolve questions about budget, photos, approvals, and results before the owner reaches the booking decision.

BRIGHTSIDE / FICTIONAL SERVICE BUSINESS

brightside.example

A FEW USEFUL ANSWERS

Before we talk.

We agree on a scope and fee before you engage. Paid campaign proposals state whether ad spend is separate.

Start with
your business.

Tell us your service area and what you want social media to do.

Book a discovery callExample policies · adapt to your actual service.

Explain when the client receives scope and fees, including whether ad spend is separate.

Use real policies and realistic commitments. Explain the difference between activity, inquiries, and customers.

Ship AIShip the Surface12/24

The page, section by section · 08 / Call to action

Carry the click through to completion.

Repeat the same invitation, then make booking and preparation easy for a busy business owner.

BRIGHTSIDE / FICTIONAL SERVICE BUSINESS

/

YOUR NEXT CHAPTER

Give your great work
a bigger audience.

Let’s talk about your cleaning business and the content it needs.

Book a discovery call

01One invitation

/discovery

DISCOVERY CALL

Find a time to talk.

MON 12TUE 13WED 14

10:00 AM · your timezone

Business + email

Service area + goals

Confirm call

02Time + useful context

/confirmation

✓

You’re on the calendar.

Tuesday · 10:00 AM
Calendar invite sent.

Bring your social profiles and one goal for your cleaning business.

Show only after a successful booking.

03Clear confirmation

Repeat Book a discovery call, with one destination and a clear purpose.

Test availability, form errors, calendar delivery, and confirmation. This illustration does not book a call.

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The page, section by section · 09 / Contact & footer

Finish with a useful way to reach you.

A short inquiry form, an alternative booking route, and practical footer links complete the experience.

BRIGHTSIDE / FICTIONAL SERVICE BUSINESS

brightside.example

LET’S MAKE YOUR WORK VISIBLE

Your next customer
could be scrolling.

Tell us about your housecleaning business and the help you need.

Book a discovery callPrefer a first conversation? Choose a discovery call.

Name / business

Your housecleaning service

Email

you@yourbusiness.com

What would you like help with?

Content, social management, or local campaigns…

Send inquiryIllustrative form · no information is sent.

Ask for the business, email, and the help they need. Keep the form easy to complete.

Use real contact details and policy pages. Test form delivery, errors, and keyboard access before launch.

Ship AIShip the Surface14/24

Live example · positioning + copywriting

Write the outcome, not the stack.

A stranger needs to know who it helps, what changes, and what happens next.

BEFORE / ANY AGENCY COULD SAY IT

Elevate your brand.
Unlock your potential.

Innovative social solutions for businesses of every size.

AFTER / A SPECIFIC SERVICE

Social media marketing for housecleaning businesses.

A spotless home.
A standout feed.

We turn everyday cleaning work into content that builds local trust and starts booking conversations.

Book a discovery call

The niche is visible: housecleaning business owners know this is for them.

Specific audience + useful outcome + credible mechanism. Keep every claim supportable.

Ship AIShip the Surface15/24

The stack · built for marketing

Why Next.js works for marketing sites.

Publish useful pages quickly, make them findable, and add interactive tools when the visitor needs them.

THE FOUNDATIONNext.js↗

A useful public page.
Interaction where it helps.

HTML / React / your design system

01

Readable pages

Render the service, audience, and offer on the server or ahead of time.

Rendering ↗

02

Findable content

Page titles, canonical URLs, social images, sitemap, and useful copy.

Metadata ↗

03

A measured experience

Optimize images and fonts. Check the page on real mobile devices.

Images ↗

04

Helpful interactions

Booking, inquiry forms, and a content check that earns a next conversation.

Forms ↗

Render useful content, optimize assets, and add interaction where it helps. Verify findability and performance on the real page.

Ship AIShip the Surface16/24

Lead magnets · earn the next conversation

Offer value before the discovery call.

A short content check gives a housecleaning owner something useful before they book.

VALUE BEFORE THE CALL

A small tool.
A useful first win.

01

Check the content

Two questions a cleaning owner can answer.

02

Get a practical step

Offer the result before requesting contact details.

03

Choose to talk

Invite a discovery call when it would help.

TRY IT / HOUSECLEANING CONTENT CHECK

Is your feed ready
for the next inquiry?

Do you have approved cleaning photos?Do posts have a clear inquiry destination?

Start with an approved photo library

Collect before-and-after photos with permission. Include the room, cleaning task, and service area so the content has context.

Illustrative checklist · no information is sent.

Useful result → optional discovery call → scoped engagement. Measure qualified conversations and clients.

Ship AIShip the Surface17/24

Before you ship · agent readiness + speed

Check the experience you actually built.

Run Is Agentic and PageSpeed Insights on your deployed URL. Use Lighthouse to investigate locally.

01 / AGENT READINESS

Can an agent
understand the offer?

Discover→Read→Act

Check the public website’s discoverability, access, meaning, and usable actions. Review the evidence behind the score.

npx is-agentic your-domain.com --json

Open Is Agentic ↗CLI + report docs ↗

Run on your deployed URL. No scan score is claimed here.

02 / SPEED + STABILITY

Does the page
feel ready to use?

LCP≤ 2.5sLoading

INP≤ 200msResponsiveness

CLS≤ 0.1Stability

PageSpeed Insights: mobile + desktop, lab diagnostics, and field data when available. Lighthouse: investigate locally.

PageSpeed Insights ↗Lighthouse ↗

Core Web Vitals targets ↗ · field 75th percentile. These are targets, not measured results. Lab testing does not replace field INP.

Save the reports and their dates. Fix the observed issues, rerun, and compare the same URL and test conditions.

Ship AIShip the Surface18/24

Your next working session

Ship the smallest convincing page.

Pick one audience and one action. Replace the demo content. Test the complete journey.

01

Replace every sample claim, quote, and contact detail.

02

Follow the CTA through booking and confirmation.

03

Test mobile, keyboard access, errors, and reduced motion.

04

Run readiness and speed checks; fix the observed issues.

THE MEASURE THAT MATTERS

A clear page.
A real conversation.
A new client.

CTA clicks↓Qualified inquiries↓Clients

Find the biggest observed drop.
Improve that part of the journey.

Measure CTA clicks → qualified inquiries or signups → customers. Improve the largest observed drop.

by Ship AI

Storyboards + video

Storyboard, render, and refine video ads from the approved positioning.

Get bot template

Website + briefStatic + feedbackVideo + feedbackZernio drafts

Download prompt ↓

Start with the client website. Reuse its brief for the creative. Review the complete campaign.

Ship AIShip the Surface20/24

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Keep in touch · your host

Keep building. Stay in touch.

Follow Santos Hernandez for AI, product building, and the work behind the launch.

LET’S KEEP THE CONVERSATION GOING

Santos
Hernandez

Founder Ship AI · Founder desic

LinkedInsantoslol

X@5antoshernandez

Personal websitesantos.lol

Pick your platform. Scan the QR or click the link.

Share what you build. I’d love to see where you take tonight’s ideas.

Ship AIShip the Surface23/24

Your community · between sessions

Join Ship AI on Discord.

Keep the conversation going with other people building useful things with AI.

Ship AITHE BUILDER COMMUNITY

Keep building
between sessions.

Ask a question

Bring the part of your project you’re working through.

Share your work

Post your build, your website, or what you’ve learned.

Find the next session

Stay connected to the community and upcoming events.

YOUR NEXT CLICK

Scan. Join. Say hello.discord.gg/kZSJMNveYM

Join the server, introduce yourself, and share what you’re working on.

Ship AIShip the Surface24/24

Understand it.

Believe it.

Act on it.

More revenue.Less operational drag.

A place to work.A community to build with.

Practical AI.Senior engineering guidance.

A spotless home.A standout feed.

A spotless home.A standout feed.

Built around local service businesses.

Your work is great.Let’s make it visible.

Content that earns trust

A feed that stays active

Campaigns with a clear goal

A post is a partof a bigger plan.

You clean homes.We help tell the story.

Discover

Create

Publish & learn

Before we talk.

Start withyour business.

Give your great worka bigger audience.

Find a time to talk.

You’re on the calendar.

Your next customercould be scrolling.

Elevate your brand.Unlock your potential.

A spotless home.A standout feed.

Readable pages

Findable content

A measured experience

Helpful interactions

A small tool.A useful first win.

Is your feed readyfor the next inquiry?

Can an agentunderstand the offer?

Does the pagefeel ready to use?

A clear page.A real conversation.A new client.

Site Builder

Social Media Manager

Performance Marketer

Content Creator · Design

Content Creator · Video

What happens after contact?

Analytics you can use

SEO + programmatic SEO

Build Your Website And Marketing Presence With AI

Build it.Launch it.Show your work.

SantosHernandez↗

Keep buildingbetween sessions.

More revenue.
Less operational drag.

A place to work.
A community to build with.

Practical AI.
Senior engineering guidance.

A spotless home.
A standout feed.

A spotless home.
A standout feed.

Your work is great.
Let’s make it visible.

A post is a part
of a bigger plan.

You clean homes.
We help tell the story.

Start with
your business.

Give your great work
a bigger audience.

Your next customer
could be scrolling.

Elevate your brand.
Unlock your potential.

A spotless home.
A standout feed.

A small tool.
A useful first win.

Is your feed ready
for the next inquiry?

Can an agent
understand the offer?

Does the page
feel ready to use?

A clear page.
A real conversation.
A new client.

Build it.
Launch it.
Show your work.

Santos
Hernandez

Keep building
between sessions.