Your DESIGN.md
A concise brand brief with your audience, offer, positioning, message pillars, and approved proof points, plus a DESIGN.md with visual tokens and design rationale.
For Founders, Marketers & Independent Builders
Build Your
Brand
Make your website, emails, and AI drafts feel like the same business.
Build and test a brand kit for your own business: clear positioning, visual rules in DESIGN.md, a reusable brand voice skill, and email templates. Apply it to a website section and compare the results before and after.
- Hands-on workshop
- Up to 16 attendees
- Date TBD
Join the waitlist$699 USD
Ship AIWorkshopsDesign → Voice → ConsistencyWhat You’ll Build
A Brand Kit, Tested On Your Business.
Your Brand Voice Skill
A reusable brand voice skill with examples, preferred terms, tone guidance for different situations, and checks for off-brand copy and unsupported claims.
Email Templates
Four draft email templates—welcome, outreach, follow-up, and customer response—with subject lines, calls to action, and guidance for adapting them.
A Tested Brand Kit
A sample website section and social bio created from the kit, reviewed against a brand checklist with before-and-after examples.
Hands-On Curriculum
Your Build Plan.
Work through each stage on your own project, with guidance as you go.
01Define Your Brand Foundation
Audit one current page and email for inconsistencies. Define your audience, offer, positioning, and three message pillars. Gather approved proof points and label assumptions that still need your decision.
02Create Your DESIGN.md
Choose a focused visual direction for one website section. Create DESIGN.md with machine-readable colors, typography, spacing, and component tokens, plus written rationale and examples. Check readability and contrast.
03Build Your Brand Voice Skill
Use your approved examples to define voice attributes, preferred language, and tone for welcome messages, sales follow-ups, and unhappy customers. Package instructions as a skill with inputs, examples, and a review checklist.
04Write Language For Emails
Build four adaptable drafts: welcome, outreach, follow-up, and customer response. Refine subject lines, opening sentences, and calls to action. Keep factual claims grounded in the brand brief and review the copy before sending.
05Apply The Brand Across Touchpoints
Load the kit into your preferred supported tool and apply it to one website section and a social bio. Check that the visuals and wording reflect the same audience, offer, and personality.
06Test And Maintain The Brand Kit
Run the same website and writing briefs with and without your kit. Review consistency, clarity, tone, accessibility, and claims; revise the files and save an update and handoff checklist.
Your Take-Home Kit
Files You Can Put To Work.
Fill these blueprints with your own brand, then use them in a supported tool and review the results.
- BRAND.md
- Your audience, offer, positioning, message pillars, and approved evidence.
- DESIGN.md
- Visual tokens, design rationale, component guidance, and references.
- brand-voice/SKILL.md
- Reusable writing instructions, tone guidance, examples, and review steps; adapted to your tool.
- email-templates.md
- Four editable drafts with subject lines, calls to action, and adaptation notes.
- brand-checklist.md
- Before-and-after examples, review criteria, ownership, and update instructions.
Come Ready To Build
Is This Your Next Step?
A Good Fit For
Founders, marketers, agencies, and independent builders who want their website and AI-generated content to feel consistent and recognizable.
What To Bring
Bring a laptop, your offer and audience, and a few examples of writing and visuals you like. An existing website, logo, and brand materials are helpful but optional. Bring your preferred AI assistant or coding tool; light vibe coding experience is ideal for the website exercise.
Included With Your Ticket
Built With You. Yours To Keep.
A Blueprint To Build From
Codebases preloaded with skills and best practices, designed to eliminate 80% of the friction.
Help While You Build
Hands-on expert guidance and feedback on your own project.
Everything To Revisit
Recordings, blueprints, slides, templates, prompts, checklists, and code emailed after the workshop.
FAQ
A Few Things To Know.
Do I Need An Existing Brand Or Logo?
No. Bring a clear offer and audience, plus a few references you like. We can establish a starter direction. If you already have guidelines, we’ll organize and apply them; this is not a full logo redesign.
How Is This Different From The Vibe Coding GTM Workshop?
Build Your Brand focuses on the reusable visual and writing guidance that your tools and teammates use. The GTM workshop focuses on applying positioning and design while building a marketing site and setting up social pages.
Will Every AI Tool Automatically Follow The Files?
No. We’ll explicitly load or reference the files in a supported tool and test the result. Skill formats, context limits, and file support vary. You’ll also have a prompt-based fallback and a human review checklist.
When And Where Will It Take Place?
This is a hands-on workshop capped at 16 attendees. The date, daily schedule, and venue will be announced before paid registration opens. Join the free waitlist to receive the details.
Which Tools And Accounts Do I Need?
Bring your preferred AI assistant and, for the website exercise, an AI coding or design tool. DESIGN.md documents visual rules; the brand voice skill supplies writing guidance. Skill formats and document support vary by tool, so we’ll show a reusable file structure and a prompt-based fallback. Google Stitch is an optional example, not a required subscription.
Are Software Subscriptions Included?
AI subscriptions, design tools, fonts, stock assets, hosting, and API usage are separate from admission. Use assets you have permission to use. The workshop produces a practical brand kit and draft examples; a full logo redesign or complete website build is outside its scope.
Does Joining The Waitlist Reserve A Seat?
No. Waitlist signup is free. We’ll email you when the schedule and paid registration are ready, so you can decide whether to book. No payment is collected now.
What Is The Refund Policy?
Once paid registration opens, tickets will be refundable until the day of the event. If the event is cancelled, you will receive a full refund. Email hi@shipai.club with questions.
Something else on your mind? Ask us.
Your Workshop Pathway
From Brand To Lead Conversion
Clarify your brand, build your public presence, give visitors useful value, and turn interested prospects into sales conversations.
Find your starting point with the AI assessment →
A suggested route, not a required bundle. Choose the workshops that fit your experience and project; each ticket is separate.
- You Are Here
Build Your Brand With AI
$699 USD - Step 2
Vibe Coding GTM Workshop
View Current Price - Step 3
AI For Lead Magnets
$799 USD - Step 4
AI For Lead Qualification & Evaluation
$999 USD - Step 5
Build Your AI Sales And GTM Team
$1,999 USD
Your Next StepVibe Coding GTM Workshop
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Next Build.
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