Growth Loops

Turn first use into repeat value.

Six hands-on sessions for founders, product teams and builders with something live. Instrument the journey, improve first and repeat value, catch churn earlier and ship a growth loop you can measure.

When

Dates TBD

Where

Workuity Biltmore, Phoenix

Cost

Free, and open to all

Every meetup is at Workuity Biltmore, the venue sponsor.

Get the dates first

Dates TBD — evening workshops at Workuity Biltmore. Join Discord or follow the Meetup calendar for the next cohort.

Put your name down and get the dates the day they're set. Tell us what you want working by the end — that's what gets built on screen.

Whatever you go by in a room full of builders.

Where the dates go, and the only thing it gets used for. Never published, never a list.

Where you work, if the work is part of why you're coming. Skip it if you're here as yourself.

Name the thing, not the skill. “A site that answers my customers without me” tells us what to build on screen; “learn AI” doesn't. One line is plenty, and “no idea yet” is an honest answer we can work with.

Evenings that never work, an accessibility need, a question you want answered on the night. Or nothing.

Discord

Free, like every Ship AI session. One email when the next dates land.

How the program runs

Sessions run in order, and each one stands on its own. Follow along on a laptop, or just watch the live build.

MeasureSession 01

Name the value event, instrument the journey and build a scorecard that changes what the team does next.

ActivateSessions 02–03

Shorten the path from signup to first value, then help customers repeat the behavior that predicts they will stay.

RetainSessions 04–05

Read cohorts, find where value decays and separate a product problem from a customer-fit or lifecycle problem.

CompoundSession 06

Turn one proven behavior into a measurable loop, run a bounded experiment and decide whether to ship, revise or stop.

The 6 sessions

  1. 01Dates TBDMeasureWorkuity Biltmore

    Instrument the Journey

    Build a product scorecard from behavior you can trust

    Choose the customer action that represents value, instrument the path to it and build a scorecard small enough to use every week.

    You leave with: An instrumented core journey, a validated event plan and a product scorecard with definitions two people can calculate the same way.

    Session details

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  2. 02Dates TBDActivateWorkuity Biltmore

    First Value

    Find activation and remove one barrier to it

    Find the early behavior most connected to later retention, measure the path to it and ship one change that helps new customers reach value sooner.

    You leave with: A behavior-based activation definition, a segmented baseline funnel and one shipped onboarding change with its success metric and guardrail.

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  3. 03Dates TBDActivateWorkuity Biltmore

    Repeat Value

    Build the next useful action into the product

    Define healthy engagement for this product, find what retained customers repeat and make the next valuable action easier to discover.

    You leave with: A product-specific active-use definition, a feature-adoption view and one in-product or lifecycle intervention tied to repeat value.

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  4. 04Dates TBDRetainWorkuity Biltmore

    Read the Curve

    Use cohorts to find where repeat value holds—or fades

    Choose the right retention definition, read the cohort curve and find the customer segment and behavior most worth learning from.

    You leave with: A product-appropriate retention metric, a segmented cohort analysis and a ranked set of hypotheses tied to observable behavior.

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  5. 05Dates TBDRetainWorkuity Biltmore

    Before They Leave

    Spot churn earlier and earn a useful return

    Define churn for the product, identify the behavior that precedes it and build one intervention around unfinished customer value—not a generic win-back blast.

    You leave with: A precise churn definition, an actionable at-risk cohort and a behavior-triggered re-engagement flow measured against a holdout.

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  6. 06Dates TBDCompoundWorkuity Biltmore

    Close the Loop

    Ship one measurable product growth loop

    Turn one proven customer behavior into a loop with a measurable input, output and cycle time. Ship the smallest experiment that can prove whether the mechanism works.

    You leave with: A working loop prototype, an instrumented experiment and a 30-day cadence for deciding what to ship, revise or stop.

    Session details

    Slides

The program lives in Discord between sessions

Recaps, archive links, questions and everyone's work in progress.

Join the Discord