Zero to Launch sessions

The dedicated B2B presentation, and the counterpart to session two. Less about traffic, more about ten specific companies and how you get the first conversation with each of them. I'll build an account list and write a sequence live, for a real product, so you can see what the finished thing looks like before you make your own.

Workuity Biltmore — 2390 E Camelback Rd, Suite 130, Phoenix, AZ 85016. First Wednesday of the month. Individual event links go live closer to the date; these point at the Ship AI calendars.

Format: the host presents and builds live on screen. Bring a laptop and work along if you want to, or just watch — nobody is put on the spot or asked to present.

Why this session exists

B2B founders often run B2C tactics — broad content, a waitlist, a launch post — and then wonder why nothing converts. The first ten B2B customers are almost always hand-won, one relationship at a time, and that work looks nothing like a funnel diagram.

What we cover

1. 01

   An ICP you can write an email to

   Company, role, trigger event. If you can't name twenty real accounts, the ICP is still too broad.

2. 02

   The stages

   Awareness → Interest → Evaluation → Decision → Onboarding → Expansion, and what specifically moves a deal from one to the next.

3. 03

   Outbound that gets replies

   Relevance over volume. Structure, length, the ask, and the follow-up that isn't annoying.

4. 04

   Design partners and pilots

   Structuring an early deal so it produces a reference and a case study, not just revenue.

5. 05

   Champions → advisors → references

   How B2B trust compounds, slowly and then quickly.

6. 06

   Tracking a pipeline you can show

   The measurement half for B2B: stages instrumented, touches logged, and an agent that reports weekly on what moved. A spreadsheet is fine — what isn't fine is a judge asking about pipeline in October and getting an anecdote.

7. 07

   The list, built live

   Twenty named accounts and a first sequence, put together on screen from a blank page.

What to do afterward

Nothing is required. The program compounds if you run the same work on your own product; this is the suggested output for the session:

03-b2b/ — afterward, if you want it: twenty named accounts, an outbound sequence, the pilot structure you're offering, and how you're tracking the pipeline.

Everything is open source. The template repo and its skill files are published — take them and run the process yourself. Missed the session? It's archived in Discord.

The session kit

Slides, a follow-along guide and skill files, free and downloadable whether you make it to the room or not.

Install this session's skills

curl -fsSLO https://www.shipai.club/skills/zero-to-launch-03-b2b-pipeline-sales.zip
unzip -o zero-to-launch-03-b2b-pipeline-sales.zip -d .

What's in the bundle

• /icp-builderSKILL.md

  Define a B2B ICP tight enough to write one email to, and build the named account list. Use before any outbound.

• /outbound-sequenceSKILL.md

  Write cold outbound email that gets replies, plus the follow-up cadence and the graceful no. Use once the account list exists.

• /funnel-metricsSKILL.md

  Choose the one metric per funnel stage that will actually get measured. Use after the funnel exists, before wiring anything.

• /bi-agentSKILL.md

  Build an agent that reads your analytics on a schedule and reports what moved in plain English. Use once events are verified.

Every skill from the program is on the skills page.